PDF⋙ Well-written and red: The continuing story of The Economist poster campaign by Alfredo Marcantonio
Well-written and red: The continuing story of The Economist poster campaign by Alfredo Marcantonio Well-written and red: The continuing story of The Economist poster campaign by Alfredo Marcantonio PDF, ePub eBook D0wnl0ad It is now 18 years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it. Marcantonio weaves together the recollections of those actually involved, putting events into context or stressing their importance, by citing lesson